Advert Mood Board

This mood board represents the companies that may want to advertise within my magazine.  They are based on the fact that my magazine will be about the musical industry and has a female target audience with an age range of late teenagers.  My target audience would clearly have to be interested in theatre and may be in the theatre industry themselves.  When choosing my advertisers I thought about the life a typical reader would live and what they would be interested in.  This led me to choose companies that are to do with technology eg. Sony, Canon.  They would be interested in technology because they are young and growing up in an age where technology dominates our living.  Another aspect that older teenagers cannot avoid is social media which is why Twitter and Facebook are suitable to advertise in my magazine.  Due to the fact that my magazine is aimed at people that are interested in the theatre, you can also see on my mood bored that theatre companies are there such as: Shake the Dust, National Theatre, SYCO and Inside out. Brands are also displayed based on readers travelling to theatres and other events, this is displayed by a Travel Lodge logo as well as ticketmaster, the underground and Virgin.  Being a magazine that is aimed at a female audience,  clothing shops would take a massive part in the readers life which is why shops, such as Newlook,  Jack Wills, ZARA and Missguided, are displayed on my mood bored.  I chose these shops in particular as they are found on the high street and my magazine is aimed at girls who come from a middle-class family so they are very fashionable shops but not at huge prices.  As well as clothes being a factor in my readers live’s, accessories, jewellery, and luxurious products would also be a factor as they would feel the need to dress smartly when attending the theatre which is why bands such as Pandora, Calvin Klein and Ted Baker are seen on this mood board.  My readers would mostly be students which is why fast food is very convenient for them while studying.  This is why brands such as,  Subway and SpudULike are on my mood board (these are healthier options as someone in the theatre industry is usually conscious about their health).