construction schedule

Original Photos

Initial Idea

My idea is to create a magazine that is focused on the theatre industry however, heavily covers the music within the industry.  It will cover the development of music, how the music is made, what genres are used where and why this is so.   I want my magazines to be bold and dramatic to suit the industry that my magazine will be covering however, I don’t want it to look cheap and tacking so I want it to be simplistic as points but to use rich and powerful conventions.

My Questionaire Analysis

Layout

My Questionaire

Musical Magazine Questionnaire

1.       Would be interested in reading a magazine about new shows/songs in the theatre industry?
Yes
No
If no, please state why____________________________________________________________

2.       Are you male or female?
_____________________________

3.       How old are you?
Under 14
15-18
19-25
25-30
30-40
40+
     

4.       What colours attract you to a magazine? (Please select 3 to 4)
Pink
Turquoise
Dark Blue
Purple
Red
Orange
Yellow
Black
White

5.       What features would you like to see in a musical magazine?
Fashion
Horoscopes
Upcoming Events
Theatre locations
New musicals
Musical History
Audition opportunities
Competitions

6.       What freebies/prizes would you be interested in?
______________________________________________

7.       How much would you pay for the magazine? (Be realistic)
50p
£1.00
£1.50
£2.00
£2.50

8.       Would you prefer the music magazine to be:
Formal
Informal

9.       How often would you like the magazine to be issued?
Weekly
Every fortnight
Monthly
Every Season

10.   Any other comments of requests, please state below:

Researched Magazine

Q is the legendary monthly magazine which celebrates everything that’s great in rock and roll. Since its launch in 1986 it has a painstakingly built an international reputation for quality amongst fans, stars and the music industry. With world-beating exclusives, definitive album reviews, outstanding production values and an inimitable sense of humour, Q shapes music in the UK and beyond.

Circulation

48, 353 (Jan- Jun '14)

Readership

339,000 (Jan-Dec '13)

Female: 31.7%
Male:  68.3%

ABC1 profile:  70%

Age Range:

15-25= 35.5%
25-34= 26.3%
35-44= 19.7%
45-54= 13.9%
55-64=3.1%
65+= 1.4%

Q is the UK’s number one actively-purchased music magazine.

Q is about quality and character. Q’s readers prize its lavish photography, in-depth reporting and sense of humour.

Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it.

Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world.

Q gets unparalleled access to the biggest stars in rock and roll.

Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.

As well as being a magazine, Q also provides its readers with the latest news through its website where you can find all of the latest playlists, interviews and columns.

Readers also have the chance to follow the magazine on its social networking sites such as twitter and Facebook, the links can be found below:

https://www.facebook.com/QMagazine
https://twitter.com/qmagazine

Magazine Publishers and Industry

Hearst doesn’t currently have a music magazine however does publish:

All About Soap
All About You
Best
Company
Cosmopolitan
Country Living
Digital Spy
Elle
Elle Decoration
Esquire
Fetch Everyone
Good Housekeeping
Harper’s Bazaar
House Beautiful
Inside Soap
Men Health
Netdoctor
Prima
Real People
Red
Reveal
Runner’s World
Sugarscape
Town & Country
Triathlete’s World
Women’s Health

With a few exceptions, most of the magazines above are aimed at middle aged women due to the tone and context of these particular magazines.  Although they publish many hard copies of their magazines, they claim to be the largest digital publisher within the UK.  They claim to appeal to one in four UK women and one in five uk adults through their portfolio of 19 magazine and 26 websites.

Hearst Rodale was formed in 2004 and is an equal joint venture between Hearst Magazines UK and Rodale International (http://www.rodaleinc.com/international) in the United States and publishes three market leading magazines.

Their magazines range a lot in target audience however, the average price of their magazines would be fairly average due to the fact that they are still good quality but aren’t aimed for an upper class audience.

Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. 

Conde-Nast publishes magazines, such as:
Vogue
Vanity Fair
Glamour
Brides,Self
GQ
The New Yorker
Condé Nast Traveler
Details
Allure
Architectural Digest
Bon Appétit
Epicurious
Wired
W
Lucky
Golf Digest
Golf World
Teen Vogue
Ars Technice
Style.com
NowManifest.

They brought their first magazine before the war in 1909 which was vogue and have been publishing them ever since.  They have seen their profits reach record highs in the last twenty year and have a clear profitable future ahead of them with media thriving constantly.

Conde Nast is known for producing magazine that are aimed at a more educated/sophisticated audience which means they are sold at a higher price to attract that audience.

Bauer publishes magazines such as:

Zoo
Yours
Your Horse
What Bike
Trout Fisheerman
Trout and Salmon
Trail Running
Trail
Top Sante
Golfer
Stream Railway
SeaAngler
Ride
Rail
Q
Practical Sports bikes
Practical Photography
Practical Fishkeeping
Prtactical Calssic
Pet Product Marketing
Performance Bikes
Parkers
Mother and Baby
Mojo
Model Rail
MCN
Match
LandScape
Land Rover
Kerrang
Coarse Fishing
Heat
Grazia
Golf World
Garden News
Garden Answers
Fleet News
FHM
Empire
Digital Photo
Country Walker
Closer
Classic Cars
Classic Car Weekly
Classic Bike
Care Mechanics
Car
Bird Watching
Angling Times
AM

Bauer Media clearly has a broad range of magazine and do already have some that specialise in music.  One example of this is Kerrang who appeal to a rock audience which is the complete opposite to the audience I intend to appeal to.

Bauer does have a lot of customers however, claiming that Bauer Media UK reaches over 22 million consumers every week but also claim that they sell to a world-class and to a very wide audience which is clear when looking at the magazines they publish.

While the amount of people having time to read magazines are increasing, with 85% of the populations claiming to read a magazine, the way they are carrying out this activity has changed.  Many magazines have now resorted in publishing their magazines online; and if not allowing certain information from their magazine to be available on the internet.

It is clear to see why people are buying more magazines are there are 3,200 different consumer titles  compared to 30 years ago when there were only 1,383.   There is simply more choice to fit a greater audience which is why With prices, articles and structures being more diverse, there  are 1.4 billion magazines sold a year.

Magazines aren’t cheap though as advertises spent £745 million in 2008 while consumers spend approximately £2 billion on buying their magazines.  Magazines can soon go bust with only 3 in ten surviving more than 4 years in the industry but this isn’t surprising when you look at the fact that in the last decade, there have been 500 new magazines released every year. 

Font Mood Board

All the fonts that I put on my mood board had to be flamboyant to match the personality of my target audience as well as looking professional to allow people to take my magazine seriously.

I chose to put Charlemagne STD on my mood bored as it was a bold font that was very certain with its lines.  The expansion of the font at the end of each line shows an element of elegance and maturity.
The French Script font is much more feminine with the curved lines and pure elegance of the writing.  It looks like an old font which would attract my mature minded audience while it also enhances the traditional side of the theatre.
Trajan Pro is a thinner font however, does give off the impression of sophistication and certainty which give off the impression that my magazine would be very professional and giving reliable information.
Vijaya also has a feminine look about it as it is tilted on the side which may come across as a quirkiness and hipster feel to my magazine while the curls of the lettering adds a spark of sophistication and elegance.
Juice ICT would appeal to a teenage audience as it looks fun and exciting which would encourage people to purchase my magazine. With the vertical stretch of it, this font fits the target audience well as it doesn’t come across as too serious or grown up.
Sylfaen would be good for cover lines as it is a bold font and is very simplistic however, has a curved element which would attract females as it looks ‘pretty’ which the simplistic writing wouldn’t scare anyone with the fear of the magazine being too information packed.
The Monotype Corsive font is very theatrical and would be good for a master head as it is bold with many curves and much elegance which would attract a female audience with the taste of over the top-ness which is what the theatre and musical industry is all about.Nueva Std would be good for cover lines as I don’t think it is bold enough to be the master head however, it does have the quirkiness and would be appealing to entice people to read.

Colour Mood Board

This mood bored is to represent the colours that I intend on using on my magazine.  I got these colours from my questionnaire results where people had the option to pick 3-4 colours they are attracted to out of these:
White
Red
Black
Pink
Turquoise
Purple
Dark Blue
Orange
Yellow
Lime
A magazine usually has 4-5 colours on the front page so I picked the 5 most popular to put on my mood board which you can see are:
White
Red
Black
Pink
Turquoise
The colours together have a very feminine look which is appropriate to my audience as I aim to entice a more female audience to my magazine. 
Red is on my mood board and would have been highly chosen as it is the colour of passion, desire, and love.  My audience would typically be very passionate about dance and theatre and many pieces of theatre is based on love, passion and desire which is why red would be so appealing. Red brings text and images to the foreground which is why it would be perfect for a magazine because it would be highlighted compared to other magazines on a shop shelf.

 The colour black is associated with Power, Elegance, Strength and Sophistication which is right up my audience’s street because power, elegance and strength is what dance is all about and what they would aspire to be which is why my magazine would be seen to be the answer to their dream.  The Sophistication side of black would high light the quality of my magazine which would encourage people to buy it because my magazine is aimed at old teenagers and image is very important to that age group.

The colour that people voted for most was white and this may be why, the colour white can represent a successful beginning which is why late teenagers may be attracted to it as they would want to succeed in life and would be attracted to a colour that makes them feel this.  White is a pure and professional colour which, contrasting with black, would create a sleek, professional front cover.

The colour purple is associated with royalty, nobility, luxury, and ambition which would be attractive to someone who wants to work in the theatre industry as they would have those ambitions in live with the ambition of the colour creating and enhancing this.  Purple is a feminine colour which would attract a female audience while using a deep shade of purple will create maturity and serious-ness.

The colour pink is sweet, nice, playful, cute, romantic and charming which create a welcoming theme to the magazine; it would appeal to people as they would feel positively about it and would want to read more to get that charmed feeling.  Pink is the ultimate female colour which can make girls feel part of something as it would bring common interests together.

The colour turquoise is seen to be refreshing, feminine, calming, sophisticated, energy, wisdom which would be appealing to young ladies as this is what they would inspire to be. The energy and wisdom that turquoise can represent would be very attractive to someone who wants to go in to performance as those together would create success.

Audience Mood Board

At the top left of this mood board, you can see a picture of Andrew Lloyd Webber.  He is placed on my mood bored as he is an iconic person within the theatre industry and my target audience would probably inspire to be in one of his musicals.  As well as Andrew Lloyd Webber being an idol to my audience, there are also pictures of William Shakespeare and Marilyn Monroe.  I chose these people because they are so well known in theatre and TV and they come from different times and genres of theatre which shows that I want my target audience to be diverse, open minded people that explore different creative beings.  I have food on my mood board however, thought carefully about what my target audience would be interested in, eventually I came to the conclusion that they would want quick food because their students who stereotypically don’t want to cook however, they would want to eat healthy as many of them would want to keep fit to dance and act successfully.  I intend to have the majority of my audience to be female which explains why image would be important to my audience and why there are hair and make-up products on my mood board.  To my audience, theatre, music and dance would be a passion so going to the theatre regularly would be a norm to them which is why there is a picture of the theatre as well as many musicals being on the bored board (Such as; Chicago, Hairspray, Annie,  Wicked and We Will Rock You).  There are two perfume bottles on the screen however, I chose these ones because they are expensive and would only be worn on special occasions because I see my audience as being comfortable with their money and sociable leading to plenty of outings.   My magazine is aimed at people would are interested in the city life and thrive on being around people which is why there is a London bus and a picture of London on my mood bored.   I have reality programmes, such as the XFactor and Strictly Come Dancing, as they are both based on arts and this is why my audience would be interested in. 

Textual analysis

Advert Mood Board

This mood board represents the companies that may want to advertise within my magazine.  They are based on the fact that my magazine will be about the musical industry and has a female target audience with an age range of late teenagers.  My target audience would clearly have to be interested in theatre and may be in the theatre industry themselves.  When choosing my advertisers I thought about the life a typical reader would live and what they would be interested in.  This led me to choose companies that are to do with technology eg. Sony, Canon.  They would be interested in technology because they are young and growing up in an age where technology dominates our living.  Another aspect that older teenagers cannot avoid is social media which is why Twitter and Facebook are suitable to advertise in my magazine.  Due to the fact that my magazine is aimed at people that are interested in the theatre, you can also see on my mood bored that theatre companies are there such as: Shake the Dust, National Theatre, SYCO and Inside out. Brands are also displayed based on readers travelling to theatres and other events, this is displayed by a Travel Lodge logo as well as ticketmaster, the underground and Virgin.  Being a magazine that is aimed at a female audience,  clothing shops would take a massive part in the readers life which is why shops, such as Newlook,  Jack Wills, ZARA and Missguided, are displayed on my mood bored.  I chose these shops in particular as they are found on the high street and my magazine is aimed at girls who come from a middle-class family so they are very fashionable shops but not at huge prices.  As well as clothes being a factor in my readers live’s, accessories, jewellery, and luxurious products would also be a factor as they would feel the need to dress smartly when attending the theatre which is why bands such as Pandora, Calvin Klein and Ted Baker are seen on this mood board.  My readers would mostly be students which is why fast food is very convenient for them while studying.  This is why brands such as,  Subway and SpudULike are on my mood board (these are healthier options as someone in the theatre industry is usually conscious about their health).