Magazine Publishers and Industry

Hearst doesn’t currently have a music magazine however does publish:

All About Soap
All About You
Best
Company
Cosmopolitan
Country Living
Digital Spy
Elle
Elle Decoration
Esquire
Fetch Everyone
Good Housekeeping
Harper’s Bazaar
House Beautiful
Inside Soap
Men Health
Netdoctor
Prima
Real People
Red
Reveal
Runner’s World
Sugarscape
Town & Country
Triathlete’s World
Women’s Health

With a few exceptions, most of the magazines above are aimed at middle aged women due to the tone and context of these particular magazines.  Although they publish many hard copies of their magazines, they claim to be the largest digital publisher within the UK.  They claim to appeal to one in four UK women and one in five uk adults through their portfolio of 19 magazine and 26 websites.

Hearst Rodale was formed in 2004 and is an equal joint venture between Hearst Magazines UK and Rodale International (http://www.rodaleinc.com/international) in the United States and publishes three market leading magazines.

Their magazines range a lot in target audience however, the average price of their magazines would be fairly average due to the fact that they are still good quality but aren’t aimed for an upper class audience.

Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. 

Conde-Nast publishes magazines, such as:
Vogue
Vanity Fair
Glamour
Brides,Self
GQ
The New Yorker
Condé Nast Traveler
Details
Allure
Architectural Digest
Bon Appétit
Epicurious
Wired
W
Lucky
Golf Digest
Golf World
Teen Vogue
Ars Technice
Style.com
NowManifest.

They brought their first magazine before the war in 1909 which was vogue and have been publishing them ever since.  They have seen their profits reach record highs in the last twenty year and have a clear profitable future ahead of them with media thriving constantly.

Conde Nast is known for producing magazine that are aimed at a more educated/sophisticated audience which means they are sold at a higher price to attract that audience.

Bauer publishes magazines such as:

Zoo
Yours
Your Horse
What Bike
Trout Fisheerman
Trout and Salmon
Trail Running
Trail
Top Sante
Golfer
Stream Railway
SeaAngler
Ride
Rail
Q
Practical Sports bikes
Practical Photography
Practical Fishkeeping
Prtactical Calssic
Pet Product Marketing
Performance Bikes
Parkers
Mother and Baby
Mojo
Model Rail
MCN
Match
LandScape
Land Rover
Kerrang
Coarse Fishing
Heat
Grazia
Golf World
Garden News
Garden Answers
Fleet News
FHM
Empire
Digital Photo
Country Walker
Closer
Classic Cars
Classic Car Weekly
Classic Bike
Care Mechanics
Car
Bird Watching
Angling Times
AM

Bauer Media clearly has a broad range of magazine and do already have some that specialise in music.  One example of this is Kerrang who appeal to a rock audience which is the complete opposite to the audience I intend to appeal to.

Bauer does have a lot of customers however, claiming that Bauer Media UK reaches over 22 million consumers every week but also claim that they sell to a world-class and to a very wide audience which is clear when looking at the magazines they publish.

While the amount of people having time to read magazines are increasing, with 85% of the populations claiming to read a magazine, the way they are carrying out this activity has changed.  Many magazines have now resorted in publishing their magazines online; and if not allowing certain information from their magazine to be available on the internet.

It is clear to see why people are buying more magazines are there are 3,200 different consumer titles  compared to 30 years ago when there were only 1,383.   There is simply more choice to fit a greater audience which is why With prices, articles and structures being more diverse, there  are 1.4 billion magazines sold a year.

Magazines aren’t cheap though as advertises spent £745 million in 2008 while consumers spend approximately £2 billion on buying their magazines.  Magazines can soon go bust with only 3 in ten surviving more than 4 years in the industry but this isn’t surprising when you look at the fact that in the last decade, there have been 500 new magazines released every year.