Questionnaire Analysis

From the questionnaires we were able to extract information on how we should produce our college magazine. First of all we found out that 60% of responses were female compared to only 40% male, although from our results its more likely to be a larger female audience we need to make sure our magazine appeals to both sexes.

When asked if any of the students have read the current college magazine 100% said they had not. Which therefore means the current product does not meet its target audience. This is something we need to ensure happens with our product. Next we asked about prices, we gave students a variety of prices they would be willing to pay for the magazine, results concluded that 50% would want it for free, but 40% would pay between 50p and £1.00.

As well as all of this we also wanted to know how often students would want this magazine to be published. On average 40% said they would like it to be published every month 20% every fortnight and 20% every half term.

Another important factor in creating this magazine is what features inside the magazine students would want. Through a tally, the most popular features where Film, Music, Events and competitions.

The actual design and look of the magazine is important too, we need a layout the students would find appealing, which in turn will encourage them to buy the magazine. The most popular colours mentioned (colour scheme) was Red, Blue, Black, Green and White. We also found that the cover image most wanted by students would be of a student themselves.

The freebies that were most popular were Vouchers, Food and Clothing. We will want to include this in our magazine to entice the audience to buy our product.

When asked about what they would want on the front cover of the college magazine 45% of the participants said that they would want a picture of a college student on the front and 25% said they would want to see a celebrity, so the student got the majority of the votes so that’s what will be on the cover, as it’s what the majority of audience want.